Roblox slashed the revenue share for 2D clothing creators from 70% to 30% starting July 14, 2026, as part of a broader move to unify how 2D and 3D avatar items get uploaded and published. The change targets Shirts, Pants, and T-Shirts specifically, not the 3D hats, gear, and faces that make up most of the Limiteds market RBX Invest tracks, but it's worth understanding if you hold or watch any 2D UGC Limiteds, and it signals where Roblox is taking marketplace economics more broadly.
What changed on July 14
Before this update, 2D clothing ran under different rules than 3D accessories: creators kept 70% of marketplace sale revenue and split in-game sales 60% to themselves and 10% to the game owner. As of July 14, both formats run on the same numbers, the ones 3D items already used.
| Old 2D rate | New unified rate | |
|---|---|---|
| Marketplace sale | 70% creator | 30% creator |
| In-game sale | 60% creator / 10% game owner | 30% creator / 40% game owner |
| Upload cost per item | Lower, format-specific | 200 R$ (down from 300 R$ for 3D) |
Creators also now need ID verification, or a linked parent account, plus two-step verification and an active Roblox Plus or Premium subscription to publish anything. Both formats carry a publishing advance starting at 600 Robux that varies by item category, on top of the upload cost. Roblox laid out the plan in a developer forum announcement on July 7, then adjusted the fee structure after creator backlash before the July 14 rollout, so the numbers above are the revised ones that actually shipped.
Why Roblox made the change
Roblox framed the unification as a security move first: putting 2D items on the same backend as 3D assets closes a gap that let uploads get used to move funds around or dodge Marketplace moderation. On the revenue side, Roblox said matching the 2D marketplace rate to 3D's existing 30% split gives game owners more reason to feature and sell items inside their experiences, since developers now keep a much bigger in-game cut than before.
Don't confuse this with the resale fee on UGC Limiteds
This changes what a creator earns on the original sale of an item. It does not touch what happens when a UGC Limited changes hands afterward. The resale math you already know is unchanged: a 30% total fee on every UGC Limited resale, split 10% to the original creator and 20% to Roblox. If you own a 2D UGC Limited like the Limited Catalogue Series Open Shirt, your resale economics haven't moved at all. What changed is how much its creator earned the day they minted it, not what you pay or receive when you trade it now.
What happened on August 1
Roblox gave creators until August 1, 2026 to meet the new verification and subscription requirements. Items from accounts that hadn't complied by that date were taken off sale. 2D clothing you already bought before the deadline stays exactly as it was: it remains in your inventory, stays wearable, and if it's a Limited, stays tradeable. Enforcement only touches new listings from non-compliant sellers, not past purchases.
What it means for collectors going forward
A cut from 70% to 30% is a steep hit to publish under, and it's reasonable to expect fewer new 2D drops going forward if the lower share holds; a creator weighing a new Shirt release against a 3D accessory now earns the same percentage either way, so the extra cost and friction of 2D no longer buys any revenue advantage. Slower 2D supply would tend to support scarcity on the 2D UGC Limiteds already in circulation, similar to what's happened any time Roblox has tightened supply on a Limited category before. It has no direct effect on hats, gear, or the animated Dynamic Heads that replaced classic faces earlier in 2026, since those already ran on the 30% split this update just extended to clothing. None of this is financial advice: a slower drop cadence is one input worth tracking, not a reason to chase a specific piece today.
For a look at how any individual UGC Limited is trading right now, the items leaderboard tracks live RAP and lowest ask across the full catalog, classic and UGC alike.
FAQ
What's the difference between 2D and 3D avatar items on Roblox?
2D items are flat, texture-based catalog pieces: Shirts, Pants, and T-Shirts. 3D items are mesh-based: hats, gear, and other accessories, along with the animated Dynamic Heads that replaced classic 2D faces earlier in 2026. The July 2026 change affects the 2D clothing category specifically.
Does this change the resale fee on UGC Limiteds?
No. UGC Limited resales still charge a 30% total fee split 10% to the original creator and 20% to Roblox, unchanged by this update. The announcement only affects what a creator earns the first time an item sells, not what happens on resale.
What happened to 2D items I already own?
Nothing changed for existing purchases. Previously bought 2D clothing stays in your inventory, remains wearable, and if it's a Limited, remains tradeable exactly as before. The new rules apply only to new uploads and publishing going forward.
When did the new rules take effect, and what was the August 1 deadline?
Roblox announced the plan on July 7, 2026, revised the fee structure after creator feedback, and rolled it out on July 14, 2026. Creators who hadn't completed ID verification and an active Plus or Premium subscription by August 1, 2026 had their items taken off sale.
Why did Roblox cut the 2D creator revenue share?
Roblox said unifying the two formats closes a security gap that let 2D uploads be used to dodge Marketplace moderation, and that matching the 2D marketplace rate to the existing 30% 3D rate gives game owners more incentive to feature and sell items inside their experiences.